The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers' best-selling color series. Completely revised from start to finish this new edition, is written by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color moods that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date. a This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color.aEisemanahelps readers determine their best color choicesaand suggests why some colors may inspire their creativity while others don't. The book includesanew color palette sectionsaalong withaexpanded and updated color trends.
Foreword Introduction The Phenomenon of Color: Where does it come from? A Color Conversation: Defining the Basic Terminology The Color Wheel: What's the Temp? Whirling the Wheel: Color Compatibility Complex Colors: Special Effects Discord and Dissonance Color Clues and Cues How to define major messaging Proper proportions: dominant, subordinate and accent The Psychology of Color Red/Pink/Wine Orange Yellow Green Blue-Green Blue Purple/Lavender/Fuchsia Black White Brown Neutrals/Naturals Color and Mood Active Botanical Casual Delectable Delicate Earthy Extraterrestrial Glamorous Maquille Natural Nostalgic Nurturing Piquant Playful Powerful Provocative Reliable Rich Robust Romantic Soothing Sophisticated Subtle Timeless Transcendent Tribal Tropical Waters Urban Venerable Personal Colors: What do they say about you? Color Trends and Forecasting Guidelines for spotting trends Where to look for clues: ten important categories Naming the Colors History/culture Sources of inspiration Importance in marketing
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